Have you already seen us in Flair?

A full feature on PURE Zero Sugar Wine, our unique production method, and why more and more people are consciously choosing wine without sugar. Published alongside an article from the Dutch Nutrition Centre about something we often underestimate: sugar in drinks.

The Dutch Nutrition Centre explains that we tend to associate sugar mainly with food, while drinks can be a major hidden source. Soft drinks, fruit juice, iced tea and even wine. Beverages that feel fresh or innocent often contain more sugar than you might expect. Because liquid sugar is less satiating, it is easy to consume more without noticing. Making more conscious choices therefore also means paying attention to what you drink.

Following on from this, we were invited to share more about wine without sugar. Wine naturally contains residual sugars, yet many people are barely aware of this. At PURE, we do things differently. By harvesting grapes earlier and allowing all sugars to fully ferment, we create wine with no sugar and no carbs. Without compromising on taste or quality.

Together, the two articles clearly show what PURE stands for. Greater awareness around sugar in drinks, and an alternative for those who want to continue enjoying wine. Because conscious choices do not stop at soft drinks or snacks. They also belong in the moment you pour a glass of wine.